Objectiv-X Team Visits OTWorld 2018
Ted Varley and Martin Wallace have had a great week at OTWorld 2018 in Leipzig, Germany, the world’s largest Orthotics & Prosthetics Trade Show and Research Conference. OT World occurs every 2 years, hosts 542 exhibitors from 43 countries and welcomes 21,300 visitors from over 90 countries.
We used the show to introduce Objectiv-X to the industry and have been massively encouraged by the warmth and excitement we received from both users and manufacturers alike.
It has been very exciting to see a number of new upper limb companies show casing new bionic limbs, this is clearly a growing market. We envisage this competition will offer users a great deal of choice over the next few years, but also drive innovation, resulting in higher functioning devices being made available to more and more people. The future of prosthetics is certainly bright, and the team at Objectiv-X are very excited to be part of it.
The whole process took approximately three months, and after whittling down 20 potential brand name ideas we have fallen in love with this one: COVVI. It is a portmanteau of two Latin words, ‘Coperor’ and ‘Vita’ which separately translate as ‘working together’ and ‘life’ respectively – together they can roughly be defined as working together to change many lives. That was it for us, and with the strongest possible choice for a name locked down, the Elmwood team worked their magic to produce our new logo; a delta symbol to represent change and connections that are ever-evolving.
From this point onwards we can now officially internationally trademark our name and begin to make an appearance on social media to let people know who we are and what we are about.